The Higher League
Sell Your Business

Playbook

How recurring revenue and customer contracts affect value

Why predictable income is worth more, and how to show buyers it is real.

Why buyers pay more for repeat income

A business that knows where next year's sales come from carries less risk. Less risk usually means a higher multiple.

What counts as recurring

Service contracts, maintenance agreements, subscriptions and long standing customers who reorder on a schedule. One off projects count less, even if they happen often.

Customer concentration

If one customer is a large share of your sales, buyers will worry about losing them. Spreading revenue across more customers is one of the most valuable things you can do before a sale.

Put it in writing

Verbal arrangements are hard to value. Written contracts, renewal dates and a simple customer list showing years of trading make your income easier to trust.

General guidance only, not legal, tax or financial advice.

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