Privacy Policy.

01

Who we are

The Higher League is a UK based business acquisition company. We buy established businesses and operate them for the long term. This policy explains how we handle personal information collected through this website, including our enquiry forms, the Business Fit Check, the valuation calculator and the exit readiness scorecard.

02

What we collect

When you contact us or use our tools, we may collect your name, email address, phone number, and the information you choose to share about your business. This can include turnover, profit, sector, staff numbers, your reasons for considering a sale, and your goals.

We also collect standard technical information when you visit the site, such as your browser type, device, approximate location and pages visited. This helps us understand how the site is used and improve it.

03

How we use your information

We use the information you provide to respond to your enquiry, assess whether your business could be a fit for acquisition, generate the results our tools produce for you, and continue a conversation you have started with us.

We do not sell your personal information. We do not share it with advertisers. Information about your business is treated as confidential and is only used to evaluate a potential acquisition and to communicate with you.

04

Our legal basis

Under UK data protection law, we process your information on the basis of your consent when you submit a form, and on the basis of our legitimate interest in operating and improving our business and responding to enquiries. Where we rely on consent, you can withdraw it at any time by contacting us.

05

How long we keep it

We keep enquiry information for as long as we are in an active conversation with you, and for a reasonable period afterwards in case you return. If a conversation does not lead anywhere, we delete or anonymise your information within 24 months.

06

Who we share it with

We use a small number of trusted service providers to run this website, store form submissions and send email. These providers process information only on our instructions and are bound by data protection obligations. Where a conversation progresses towards a transaction, we may share relevant information with professional advisers such as accountants and solicitors, under confidentiality.

07

Your rights

You have the right to ask for a copy of the personal information we hold about you, to ask us to correct it, to ask us to delete it, and to object to or restrict how we use it. To exercise any of these rights, contact us through the contact page.

You also have the right to complain to the Information Commissioner's Office, the UK data protection regulator, if you are unhappy with how we handle your information.

08

Security

We take reasonable technical and organisational steps to protect your information, including encryption in transit, access controls and limiting access to those who need it. No method of transmission over the internet is completely secure, but we work to protect your information to a high standard.

09

Changes to this policy

We may update this policy from time to time. The version on this page is the current one, and significant changes will be highlighted here. This policy was last updated in November 2026.